ZITY was founded in 2017 in Paris, France, against a backdrop of increasing demand for sustainable urban mobility solutions. The idea behind ZITY emerged from observing the challenges related to urban congestion and carbon emissions, prompting its founders to develop a car-sharing service. ZITY quickly partnered with a renowned car manufacturer to offer a fleet of electric vehicles, thus meeting the demand for eco-friendly transport.
From its launch, ZITY aimed to provide an accessible alternative to individual car ownership, allowing users to rent vehicles for short periods. In 2018, the service became available in several major European cities, consolidating its presence in the mobility market. ZITY's approach involved integrating advanced technologies and an intuitive user interface to facilitate access to its services.
Over the years, the brand has expanded its offering, introducing features such as booking via a mobile app, online payment, and the option to park in predefined areas. In 2020, ZITY reached a significant milestone by announcing its expansion beyond France, with operations launched in other European countries, thereby strengthening its position in the shared mobility market.
In 2022, ZITY launched a loyalty programme to encourage regular use and promote sustainable mobility. Through its initiatives, ZITY continues to evolve in response to the needs of urban dwellers while committing to reducing the carbon footprint of urban transport. Today, ZITY stands as a major player in the field of electric mobility, having adapted to changes in consumer behaviour and environmental policies.